ÍDOLO SOCIAL PROJECT
Avery dennison
Vinhedo, valinhos e campinas
A WORD FROM OUR
President
Making dreams come true has always been one of my greatest aspirations. Over the past few years, many of those dreams have become a reality, bringing me tremendous joy and emotion.
And speaking of dreams, our role model, Anderson Varejão, is also very happy to see his own dream becoming a reality: giving back to society some of what basketball has given him — with so much more still to accomplish.
Today, the Institute operates projects in dozens of cities across all four states of Brazil’s Southeast Region, positively impacting the lives of more than 4,000 children, adolescents and their families.
Our mission is to promote social inclusion and integration — a responsibility to which we remain deeply committed and continue to strengthen our expertise every day. This year, we had the opportunity to welcome many children and adolescents with disabilities, who brought with them tremendous affection, life lessons and inspiring examples of dedication, resilience and perseverance.
These experiences showed us how much we still had to learn and inspired us to study, improve and continue moving forward together.
Beyond the basketball court, our students also excel in the missions developed by our Multidisciplinary Team, scoring incredible “three-pointers” in the game of life through artistic activities including theater, dance, singing, painting, poetry and filmmaking.
They also stand out through community initiatives, collecting food and clothing for nonprofit organizations and families in vulnerable situations, as well as through sustainability efforts such as reforestation, revitalization of public spaces and community cleanups.
Always guided by the goal of developing young changemakers, we encourage our students to take initiative and help organize these activities, putting our motto into practice:
“It’s Much More Than Basketball!”
Jamil Costa
PRESIDENT
BOARD OF DIRECTORS AND TECHNICAL TEAM
President: Jamil Marcelo Gonçalves Costa
Vice President: José Guilherme Calil Maia
Audit Committee: Fernando Feres Penna
Audit Committee: Kerllon Anicácio de Souza
Audit Committee: Matheus dos Prazeres Costa
Executive Director: João Marcelo Leite
ABOUT THE
Project
Vinhedo, Valinhos e Campinas
Through this project, Instituto Anderson Varejão uses basketball as an educational tool, focusing not only on athletic development, but above all on the growth and development of children and adolescents.
The Ídolo Social Project provides introductory basketball classes while promoting inclusion, social integration and values-based development for children and adolescents ages 7 to 16. The project operates across four program sites in Vinhedo, as well as additional sites in Campinas and Valinhos.
The project also incorporates Cross-Cutting Themes that connect sports with educational and social issues. These activities are designed to help students develop the knowledge and skills needed for their overall development, while promoting human rights, gender equality, a culture of peace and non-violence, global citizenship, cultural diversity and the contribution of culture to sustainable development.
Instituto
Anderson Varejão
Founded in 2014, Instituto Anderson Varejão is a Brazilian nonprofit organization that develops sports and educational programs primarily for children and adolescents ages 7 to 14 who are enrolled in public or private schools.
IAV’s initiatives are designed to encourage participation in sports, support motor development and improve quality of life. Their impact extends beyond the basketball court through activities that engage families and promote inclusion, relationships, community interaction and social development through shared experiences.
Through the work of Instituto Anderson Varejão, we continue to create meaningful opportunities for the development of children and adolescents. We seek to expand these opportunities by establishing new partnerships and strengthening existing ones, supported by our ongoing commitment to high standards of management and governance. This enables us to advance education, sports and social responsibility in the communities we serve.
INSTITUTIONAL PARTNERSHIP
Instituto Anderson Varejão and Jr. NBA work together through the official youth basketball program of the world’s leading basketball league.
The program helps grow the game of basketball while creating a meaningful impact on young people both on and off the court.
DaDOS
Cadastrais
Instituto Anderson Varejão
Projeto Ídolo Social
UNIDADE 6 ANO 3
Total de alunos cadastrados no projeto
Número de pessoas nas famílias
Alunos com deficiência
Renda Familiar
PROFESSIONAL
DEVELOPMENT
2025
With the goal of providing ongoing professional development and ensuring excellence in the work carried out by our sports education professionals, IAV teachers and coordinators from the state of São Paulo attended a training clinic in the city of São Paulo, held in partnership with Pró Basquete.
Participants took part in both practical and classroom sessions designed to enhance their basketball teaching methods. The activities were led by two international coaches: Spain’s Octavio Lafiaccola, who also serves as IAV’s Regional Coordinator in Vinhedo, and Argentina’s Juan Pablo Figueroa, along with guest speakers.
The program provided an intensive exchange of experiences and opportunities for professional growth through a multidisciplinary approach. Topics ranged from motor development strategies to team management.
The coordinators and teachers who attended now serve as multipliers, sharing the knowledge acquired during the clinic with the educational teams at IAV program sites. This strengthens the quality of the sports-based social development work carried out every day.
The impact goes beyond the professional development of our teachers, directly benefiting the young people we serve and reinforcing Instituto Anderson Varejão’s commitment to excellence in educator development.
The clinic was held at the Baby Barioni Sports Complex in São Paulo and welcomed distinguished guests including Helen Luz, a member of Brazil’s 1994 FIBA Women’s Basketball World Cup championship team, and Colonel Helena Reis, São Paulo State Secretary of Sports, who addressed the participating teachers.
The three-day clinic included more than 20 hours of activities led by the coaches. They demonstrated a variety of games, drills and activities that can be incorporated into classes according to the age and skill level of each group.
The hands-on exercises also gave teachers an opportunity to experience the activities from their students’ perspective, helping them better understand the dynamics and challenges students encounter during class.
OFFICIAL
LAUNCH
In August 2025, Instituto Anderson Varejão (IAV) reached another important milestone with the arrival of the Ídolo Social Project in Vinhedo. The initiative is supported by Avery Dennison, a global company with a 50-year presence in the city that embraced IAV’s mission of transforming lives through basketball.
To officially mark the beginning of activities, a launch event was held at the basketball court of Escola Estadual Professora Maria do Carmo Ricci Von Zuben, in the Capela neighborhood, which is also one of the project’s program sites. Students from both Vinhedo program sites participated in the event.
The opening ceremony was attended by IAV President Jamil Costa, Executive Director João Marcelo Leite and General Coordinator Thiago Palma, as well as the teachers and interns working at the program sites.
Avery Dennison was represented by members of its leadership team, including Isabela Galli, Vice President and General Manager, Label and Graphic Materials; Janet Sandoval, Director of Corporate Social Responsibility at the Avery Dennison Foundation; Camila Benedetti, Director of Research, Development and Sustainability; Cecilia Mazza, Sustainability Manager; Carina Silva, Diversity, Equity and Inclusion lead; Sandra Alvarez, Marketing and Strategy Manager; and Juan Cemoz, Communications Coordinator.
“It is inspiring to contribute to the development of the community and support children not only through sports, but also through education and emotional well-being.”
ISABELA GALLI — VICE PRESIDENT AND GENERAL MANAGER, LABEL AND GRAPHIC MATERIALS, AVERY DENNISON
“Basketball is a way to connect with children, but what truly motivates us is seeing that, beyond sports, they are learning about sustainability, mental health and citizenship.”
JANET SANDOVAL — DIRECTOR OF CORPORATE SOCIAL RESPONSIBILITY, AVERY DENNISON FOUNDATION
Making Possible
Watch the video to see highlights from the launch of the Ídolo Social Project in Vinhedo.
CROSS-CUTTING THEMES
Cross-Cutting Themes are a fundamental part of our work. Through them, we are committed to an educational approach rooted in citizenship, providing students with the tools to reflect on, analyze and critically evaluate individual and collective actions as they develop their role as citizens.
Our goal is to encourage students to express their opinions and develop thoughtful questions and responses to everyday situations, fostering both critical thinking and social development. The themes are therefore addressed through an interdisciplinary approach, using educational sports as the foundation for developing knowledge and critical awareness.
Each month, classes address topics aligned with the United Nations Sustainable Development Goals (SDGs) and connected to challenges commonly faced by our students. Lectures and discussions related to each month’s theme are also held throughout the program.
For every issue or situation introduced by educators, students are encouraged to connect the theme to their basketball experience. This helps broaden their knowledge, particularly in the social and cognitive spheres, while expanding their understanding of the world around them. It also encourages them to apply the values and lessons learned through basketball to life beyond the court.
August 2025
HEALTH AND WELL-BEING
Psychologist and Therapist
Karoliny Franca
September 2025
HONESTY AND FAIR PLAY
FIBA Referee
Jacob Barreto
Basketball Coach
Fernando Penna
October 2025
COMMUNICATION
Psychologist and Consultant
Marina Bueno
November 2025
PREVENTION OF PSYCHOACTIVE SUBSTANCE USE AND ABUSE
Psychologist
Marilaine Aparecida Gomes
December 2025
REGIONAL CULTURE
B-boy and Arts Educator
Carlos Eduardo da Silva
January 2026
BULLYING
Educational Psychologist
Eliene Carmo da Silva
February 2026
INCLUSION, PREJUDICE AND RESPECT
Visual Artist and Activist
Wellington Barros
March 2026
GENDER EQUITY
Sociologist
Andreia Schroeder
April 2026
CHILDREN’S AND ADOLESCENTS’ RIGHTS
Public Defender
Renzo Gama Soares
May 2026
EMOTIONAL INTELLIGENCE
Psychologist and University Professor
Natália Montalbini
June 2026
ENVIRONMENT
Biologist
Natalie Freret Meurer
#MuchMoreThan Basketball!
Mission
playing together
With the goal of strengthening interpersonal skills, solidarity and social responsibility, students from the Ídolo Social Project participated in the “Playing Together” campaign, an initiative that brought sports and citizenship together through the collection and donation of food, personal hygiene products, clothing, warm clothes and blankets.
The initiative went beyond encouraging sports participation by emphasizing the importance of teamwork and community engagement — essential values in the overall development of young people.
Students took an active role throughout every stage of the initiative. First, they mobilized their personal networks, seeking donations from family members, friends and neighbors. They then helped organize and sort the donated items, including clothing, shoes and food.
All collected items were donated to local organizations that directly support vulnerable populations, further strengthening the connection between the project and the communities it serves.
Friendly match
Tribos do Corpo
Students from Vinhedo traveled to the neighboring city of Campinas to participate in a basketball festival alongside participants from Academia Tribos do Corpo.
The event provided IAV students with an important opportunity to interact and exchange experiences with other young people, while also giving them a chance to put into practice the skills and concepts developed during their regular basketball classes.
For teachers, the event also served as an opportunity to assess participants’ physical, technical and emotional development.
Visiting
Avery dennison
A group of Ídolo Social Project students from Vinhedo organized a special activity for Avery Dennison employees. They brought a basketball hoop and basketballs to the company’s facility, inviting employees to test their shooting skills in a basketball challenge.
In addition to giving participants the chance to win prizes, the activity created an opportunity for interaction and celebration with people who are part of IAV’s network of impact.
Following the outdoor activities with employees, the students took part in a guided tour of the facility. The visit gave them an opportunity to learn more about Avery Dennison’s production processes and operations as a global leader in materials science and digital identification solutions
Watch the video to see highlights from the IAV students’ visit to Avery Dennison in Brazil.
IBIRAPUERA ARENA
NBB ALL-STAR GAME
Students from the Vinhedo program site joined a group of more than 300 children from Instituto Anderson Varejão and Instituto ASPA programs across the state of São Paulo for the 2026 NBB Caixa All-Star Game at Ibirapuera Arena.
The event provided the young participants with a memorable experience and an opportunity to see Brazilian basketball at its highest level. They watched some of the country’s leading players up close while enjoying a night of entertainment that included light shows, an LED basketball court and a live performance by Brazilian singer Seu Jorge.
The NBB Caixa All-Star Game is one of Brazil’s premier basketball events, bringing together many of the country’s leading players. In 2026, the event returned to Ibirapuera Arena, one of São Paulo’s most iconic sports venues, welcoming a large crowd of basketball fans.
PROFESSIONAL
DEVELOPMENT
2026
With the goal of providing ongoing professional development and ensuring excellence in the work carried out by our sports education professionals, teachers from the Ídolo Social Project attended the Super Clínica Pró Basquete in São Paulo. The event was organized by Instituto Anderson Varejão in institutional partnership with Pró Basquete.
The Super Clínica combined practical and classroom sessions covering topics such as motor skills, body control and basketball fundamentals, as well as basic offensive and defensive concepts. Activities were led by coaches with international experience and extensive backgrounds in youth player development.
The program was led by Argentine coach Ricardo Bojanich, Pró Basquete’s General Technical Coordinator. He was joined by fellow Argentine Juan Pablo Figueroa, Spanish coach Octavio Lafiaccola, and Brazilian coaches Flavio Davis and Daniel Wattfy, all of whom have extensive experience in youth basketball development.
The content focused on introductory basketball and school-based basketball, with an emphasis on the professional development of teachers, Physical Education students and professionals working in social programs. In addition to IAV teachers, participants included professionals from Instituto ASPA and teachers from the public school system.
The clinic was held at the Baby Barioni Sports Complex in São Paulo and welcomed distinguished guests including Helen Luz, a member of Brazil’s 1994 FIBA Women’s Basketball World Cup championship team.
Representing the São Paulo State Department of Sports were Executive Secretary Colonel Marcelo Lessa and Sports Leader Priscila Souza, who participated in a panel discussion on institutional partnerships.
The three-day clinic welcomed 150 registered professionals and included more than 20 hours of activities. Coaches demonstrated a variety of games, drills and activities that can be incorporated into classes according to the age and skill level of each group. The hands-on exercises also gave teachers the opportunity to experience the activities from their students’ perspective and better understand the dynamics and challenges they face.
SP | 2025
Pró Basquete LEAGUE
Project students also participated in the LPB Instituto Cury SP (Liga Pró Basquete), a mixed-gender U15 competition in which boys and girls compete on the same teams. Throughout the competition, 18 teams from cities across the state participated in regional rounds.
During the first stage, teams from Vinhedo and Campinas represented Region III, competing against other local teams and earning qualification for the final stage.
The finals were held at Clube Continental in São Paulo and brought together the six qualifying teams: Franca and Ribeirão Preto (Region I), Barueri and Santana de Parnaíba (Region II), and Vinhedo and Campinas (Region III), along with two guest teams from the host club.
In the Gold Division, Vinhedo finished second, while Campinas placed third.
Valinhos
BASKETBALL FESTIVAL
To promote interaction among students from different groups and provide an opportunity to put into practice the skills developed during regular classes, the Valinhos program site hosted a Basketball Festival that brought together children from the Campinas and Vinhedo program sites.
Students participated in recreational activities and skills challenges, including circuits, competitions and small-sided 3-on-3, 4-on-4 and 5-on-5 games.
The event provided opportunities for fun, interaction and learning through activities designed to respect each participant’s individual abilities and stage of development, creating an inclusive, healthy and educational environment.
LBF ALL-STAR GAME
BASKETBALL CLINIC
As part of the 2026 Women’s Basketball League (LBF) All-Star Game program, a Basketball Clinic brought together more than 100 girls from social programs in the Campinas region, including Instituto Anderson Varejão and Instituto ASPA.
The event was held at Tênis Clube de Campinas and featured former Brazilian National Team player Helen Luz and Octavio Lafiaccola, respectively a coach and technical coordinator with Pró Basquete, an IAV partner organization.
Participants took part in activities focused on motor development and essential basketball fundamentals such as dribbling and passing, as well as finishing exercises including layups and shooting.
In addition to the on-court activities, the girls participated in a conversation with coaches from teams competing in the LBF, Brazil’s premier women’s basketball league.
Festivais de
Basquete
Periódicamente, os núcleos realizam um Festival de Basquete, com o objetivo de promover a interação entre os alunos de diferentes turmas e possibilitar a aplicação prática dos conhecimentos adquiridos no dia a dia. Essa atividade também funciona como uma ferramenta de avaliação do desenvolvimento físico, técnico e emocional dos participantes. Os festivais ocorrem sempre aos finais de semana e contam com a presença das famílias, fortalecendo o vínculo entre o projeto, os alunos e seus responsáveis.
Organizados por faixas etárias, os alunos participam de dinâmicas que incluem circuitos, competições e atividades recreativas, sempre contextualizadas com os Temas Transversais. Além disso, são realizados jogos reduzidos — nas modalidades 3×3, 4×4 ou 5×5 — proporcionando momentos de diversão, interação e aprendizado. As atividades respeitam os limites individuais e as características de desenvolvimento de cada faixa etária, promovendo um ambiente inclusivo, saudável e educativo.
LIGA PRÓ BASQUETE
SP | 2025
Os alunos do projeto também participaram da LPB Instituto Cury SP (Liga Pró Basquete), competição da categoria Sub-15 disputada em formato misto, reunindo meninos e meninas nas mesmas equipes. Ao longo da competição, 18 equipes de diferentes cidades do estado participaram das etapas regionais. Na primeira fase, as equipes de Vinhedo e Campinas representaram a Região III, enfrentando outras equipes locais e conquistando a classificação para a fase final.
A etapa decisiva foi realizada no Clube Continental, em São Paulo, reunindo as seis equipes classificadas: Franca e Ribeirão Preto (Região I), Barueri e Santana de Parnaíba (Região II), além de Vinhedo e Campinas (Região III), contando ainda com a participação de duas equipes convidadas do clube anfitrião. Na disputa da Série Ouro, a equipe de Vinhedo conquistou o segundo lugar e Campinas ficou com a terceira colocação.
A participação na liga proporcionou aos alunos uma vivência ampliada do esporte, fortalecendo valores como trabalho em equipe, respeito e convivência, além de promover a integração entre jovens de diferentes cidades.
Missão
Jogar no Ataque
Visando oportunizar o desenvolvimento do protagonismo também fora das quadras e trabalhar habilidades de crescimento pessoal, foi realizada a Missão “Jogar no Ataque” , onde os alunos envolvidos puderam explorar seus lados artísticos por meio de apresentações musicais e de dança.
Em conjunto, crianças puderam decidir como realizariam a atividade e deram asas à criatividade para completarem as tarefas designadas pela equipe pedagógica. E após muito ensaio, eles realizaram a apresentação de seus números aos colegas, em uma espécie de “Show de Talentos”.
“ao dar liberdade para os alunos escolherem o que queriam, eles se sentiram confortáveis para se expressarem, tornando a atividade mais inclusiva e trazendo
maior independência aos alunos”
Luiz Felipe Souza dos Santos – Professor do IAV
Missão
Jogar na Defesa
Em consonância com os assuntos extra quadra trabalhados nos temas transversais, especialmente os relacionados ao meio ambiente, os alunos do núcleo da Escola Estadual Alarico Silveira desenvolveram um trabalho de revitalização das áreas do entorno da quadra utilizada para as atividades do projeto.
Em conjunto com as equipes pedagógicas, as crianças definiram as áreas e as ações a serem realizadas nesses locais. Os alunos efetuaram a limpeza de uma área externa do colégio com o recolhimento de lixo e a revitalização de canteiros e de uma horta.
Outro grupo de jovens ficou responsável pela limpeza das arquibancadas em volta da quadra, removendo a poeira e todo o lixo acumulado no espaço.
Além de revitalizar os espaços utilizados pelas crianças e pela comunidade, tornando-os mais bonitos e agradáveis, a missão tem como objetivo despertar nos alunos o senso de coletividade e pertencimento, desenvolver o trabalho em equipe e promover a conscientização sobre a conservação do meio ambiente.
Festivais de
Basquete
Mensalmente, os núcleos realizam um Festival de Basquete, com o objetivo de promover a interação entre os alunos de diferentes turmas e possibilitar a aplicação prática dos conhecimentos adquiridos no dia a dia. Essa atividade também funciona como uma ferramenta de avaliação do desenvolvimento físico, técnico e emocional dos participantes. Os festivais ocorrem sempre aos finais de semana e contam com a presença das famílias, fortalecendo o vínculo entre o projeto, os alunos e seus responsáveis.
Organizados por faixas etárias, os alunos participam de dinâmicas que incluem circuitos, competições e atividades recreativas, sempre contextualizadas com os Temas Transversais. Além disso, são realizados jogos reduzidos — nas modalidades 3×3, 4×4 ou 5×5 — proporcionando momentos de diversão, interação e aprendizado. As atividades respeitam os limites individuais e as características de desenvolvimento de cada faixa etária, promovendo um ambiente inclusivo, saudável e educativo.
